Acquisition Of Midwest Sports Tennis Outlet By Signa Sports United


midwest sports

The Ohio-based Midwest Sports is considered one of the top sporting goods companies in the US. It is popularly known for its tennis racquets, accessories, and equipment needed for a tennis game. This year most of the stake of Midwest Sports has been acquired by the company Berlin’s Signa Sports United. The merger has an upper hand for Signa’s tennis-based subsidiary called ‘Tennis Point’. With this acquisition, Germany’s Signa Sports United secured a central function in the tennis community in America. 

Overview Of Midwest Sports Tennis Outlet  

Midwest Sports Tennis Outlet has been around for more than 20 years in Cincinnati, Ohio. It was launched by Greg Wolf and his brother in 1981. In the present times, it is one of the biggest suppliers for tennis apparel, shoes, equipment, and so on. The brand is known for its latest as well as top-notch quality products. It also supports and works as an on-site tournament retailer. Over 100 employees are working at Midwest Sports Tennis Outlet. In 2021, it was merged with a prominent European brand Signa Sports United. 

Merging With Signa Sports United 

A man wearing a hat and holding a racket

Signa Sports United is a leading company operating in the fields of eCommerce and tech. It serves majorly in categories such as tennis, bike, outdoor, team sports, etc. The brand is the parent company to several other brands like Tennis-Point. It has partnered with more than 1000 brands so far. Presently, it has more than 4 million active customers and is surely a big name in the sports supplies section across Europe and other parts of the world. Signa Sports United receives around 300 million visitors every year. With its merger with Cincinnati-based Midwest Sports Tennis Outlet, the brand has progressed in the US market.  

Things About Associate Brand Tennis-Point 

Tennis-Point is a brand that is affiliated with Signa Sports United. It was launched in 1999 with the idea to provide excellent tennis products to players. Today the brand has acquired a significant role in the European market. Tennis-Point is an online shop for tennis products only. They have employed over 400 employees so far and have around 21 physical stores in various regions. Signa Sports United also has multiple subsidiaries for different sports and sectors. 

Conclusion

This year the Berlin-based Signa Sports United acquired Midwest Sports Tennis Outlet. Midwest Sports was a key supplier of tennis apparel, equipment, and other products. It has been around for over 20 years and is known for its latest products along with top-quality. The company also organizes on-site tournaments in Ohio. Signa Sports United is likewise a leading eCommerce and tech brand. It has multiple associate brands under its wing and Tennis-Point is one of them. This merger has been favorable for Signa Sports United and especially its subsidiary named Tennis-Point. 

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